# Sponsors and exhibitors
> Build sponsor and exhibitor profiles for your event app, organize them by category, and let company reps update their own profiles.
Source: https://help.highbar.ai/docs/event-app/content/sponsors
Audience: event organizers, working in the Highbar dashboard
A **Sponsors** section lists the companies supporting or exhibiting at your event. Each company gets a profile page in the app with its logo, description, links, files, booth and the people representing it.
To add the section, open **Content**, click **Add section** and choose **Sponsors**.
Give the section a **Label** and pick an **Icon**, then click **Save**. See [Sections and visibility](https://help.highbar.ai/docs/event-app/content/sections-and-visibility) to rename, reorder, hide or schedule sections.
After that, to fill it in, open **Content** and click **Add content** on the Sponsors section's row (or click the section's name). Once you're inside a section, each section has its own tab at the top, and **Sections** takes you back to the list.
There's no separate exhibitor section type. For an exhibitor list, add a Sponsors section and give it a label such as "Exhibitors" (see [Sections and visibility](https://help.highbar.ai/docs/event-app/content/sections-and-visibility)), then fill in each company's **Booth number**. You can have a sponsors section and an exhibitors section side by side.
## Add a sponsor
Click **Add sponsor**.
Enter the **Company**. It's the only required field. As you type, matching companies from Brandfetch appear below the field.
Pick one to fill in the company's official name, plus its logo, cover image, description, website and social links where Brandfetch has them. Fields you've already filled in keep what you entered. To skip the suggestions, just keep typing.
Add a logo, a cover image and any other details below, then click **Save**.
To add many companies at once, use **Import** at the top of the page. See [Importing content](https://help.highbar.ai/docs/event-app/content/importing-content).
### Profile fields
| Field | What it's for |
| --- | --- |
| **Booth number** | Shown on the company's card and page. |
| **Tagline** | A one-line summary, shown under the company's name on its page. The AI Concierge also uses it when answering questions about sponsors. |
| **Keywords** | Type a keyword and press Enter. Attendees can filter the list by keyword. |
| **Category** | The company's tier or group, such as Gold or Startup. Shown on its card in the list. |
| Custom fields | Any extra fields you set up in settings (see below). |
| **Badges** | Recognition markers, such as "Founding partner", shown on the company's page. |
| **Add a call to action button** | A button on the company's page, with a **Button label** and a **Target URL**. |
| **Sponsor Representatives** | People from your attendee list who represent the company. They're listed on its page, linked to their profiles. |
| **Location on Event Map** | Links the company to a pin on an [interactive map](https://help.highbar.ai/docs/event-app/content/interactive-map). |
| **HQ Location**, **Description**, **Phone**, **Website** | Details shown on the company's page. |
| Social links | LinkedIn, Facebook, X, Instagram, YouTube and TikTok. |
| **Attachments** | Up to 5 files: PDF, DOC(x), PPT(x), XLS(x) or TXT, up to 10 MB each. |
| **Products & services** | Up to 5 products or offers, each with a title, description, media and a button. |
To add a representative, start typing their name under **Sponsor Representatives** and pick them from your attendee list.
The button next to the drawer's title sets the company's visibility, and can keep it away from the AI Concierge. See [Sections and visibility](https://help.highbar.ai/docs/event-app/content/sections-and-visibility).
## Sponsor settings
Click the gear (**Sponsor settings**) in the section's toolbar.
- **Display order**: order companies in the app **By sponsor category**, **By company name** or in **Manual order**. With manual order, drag companies in the list.
- **Sponsor categories**: click **Add category** to create tiers or groups, and drag them into order.
- **Badges**: click **Add badge** to create a badge with a label and an icon or image.
- **Custom fields**: click **Add field** to create your own field, such as Industry or Region, with a list of **Options**. Turn on **Show in app** to let attendees filter by it, and **Allow self-service editing** to let company reps set it themselves.
- **Allow sponsors to edit their own profiles**: lets you send reps private links (see below). On by default.
## Let company reps update their profiles
Each rep gets their own private link to the company's profile. Nobody needs an account or a password.
Under **Allow sponsors to edit their own profiles**, click **Manage self-service settings** to choose the rules:
- **Restrict what sponsors can edit**: click **Manage editable fields** and untick anything reps shouldn't change.
- **Require approval before publishing**: holds each submission until you review it. On by default. With it off, changes go live as soon as a rep submits.
- **Email notifications on submission**: emails the people you choose under **Recipients**. Only collaborators on the event can be recipients.
- **Customize the welcome message**: the **Heading** and **Message** at the top of the rep's page. Insert `{{rep-first-name}}`, `{{company}}` or `{{event-name}}` to personalize it.
### Send the links
**One company.** Open the company and click **Invite** next to the drawer's title.
On **Send email**, enter one or more rep addresses in **To**, edit the **Subject** and **Message** if you like, and click **Invite**. Each rep gets their own link. The email comes from Highbar, and replies go to you.
To share a link yourself, use **Copy link**: enter the **Rep email**, click **Generate**, then copy it. You can **Deactivate** a rep's link there and **Reactivate** it later.
**Many companies.** Click **Invites** in the section's toolbar. The **Sponsor invites** panel has **New** (enter a rep email for each company), **Reminders** (reps who haven't responded) and **Pending** (submissions waiting for review).
On **New**, edit the **Subject** and **Message** if you like: `{company}` and `{event_name}` fill in for each sponsor, and the private link is added automatically. Under **Recipients**, enter a rep email next to each company you want to invite, then click the send button (for example **Send 1 invite**).
Links stay open until 14 days after your event's end date, the same as speaker links. See [How long links work](https://help.highbar.ai/docs/event-app/content/speakers#how-long-links-work).
### What reps can change
Send reps [Update your sponsor profile](https://help.highbar.ai/docs/sponsors-and-speakers/update-your-sponsor-profile) with their link: it walks them through the page.
The link opens a page branded with your event. Reps can update the logo, cover image, tagline, description, website, phone, HQ location, social links, call to action button, files and products, plus any custom fields you allow. The company name, category, booth number, badges and representatives stay with you, and show as **Managed by the event organizer.**
Their changes stay private until they click **Submit**. **Reset** discards their edits. When a submission is waiting for approval, the company's row shows **Review**, and a number on **Invites** shows how many submissions are waiting.
You can also find every waiting submission on the **Pending** tab of **Invites**, under **Submissions waiting for review**. Click **Review** next to a company to open it.
Open the company to see its submission. Each field the rep filled in is marked **New** if it was empty before, or **Changed** if it replaced an earlier value. Adjust anything you need, then click **Approve & save** to publish, or **Reject changes** to discard the submission.
## What attendees see
In the list, each company shows its logo, name, category and booth number. Attendees can save companies, and filter by keyword and by any custom field set to **Show in app**.
A company's page shows its cover and logo, tagline, booth number, custom field values, keywords, HQ location, social links, call to action button, badges and description. Below that come its map location, products and services, files, representatives, and the sessions it's linked to.
Booth staff can collect leads by scanning attendee badges. See [Lead retrieval](https://help.highbar.ai/docs/run-your-event/lead-retrieval) to add staff to each company.