Analytics & ROI
Sponsor Attribution
Measure sponsor engagement and prove ROI with Highbar's attribution tracking.
Full content coming soon. In the meantime, email support@highbar.ai with any questions.
Highbar tracks every interaction attendees have with sponsor profiles: page views, CTA clicks, product listing opens, and video plays. This data helps you demonstrate sponsor ROI and inform next year's sponsorship packages.
Key topics covered in this article:
- What sponsor engagement metrics are tracked
- Where to find sponsor attribution data
- How to share sponsor reports with sponsors directly
- Connecting sponsor engagement to HubSpot pipeline data
- Using attribution data when selling sponsorships