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Distributing Your App

Sharing Your App

How to distribute your Highbar event app with QR codes, direct links, and event communications.

Your app is live the moment you're ready to share it. Attendees access it by tapping a link or scanning a QR code. Nothing to download. Nothing to install (unless they want to).

Go to the Share tab in your event editor. You'll find:

  • Direct link: The URL for your event app. Something like app.highbar.ai/your-event-name
  • QR code: A scannable code that opens the same link. Download as PNG (for digital use) or SVG (for print)
  • Embed code: An iframe snippet to embed the QR code on your event website

How the PWA install flow works

When an attendee opens your app link for the first time:

  1. The app loads in their browser. It looks and behaves like a native app.
  2. After a few seconds, a banner appears at the bottom of the screen: "Add Highbar to your home screen for quick access."
  3. Attendees can tap Install to add the app to their phone's home screen, or dismiss the banner and keep using it in the browser.
  4. If they install, the app icon appears on their home screen. Tapping it opens the app fullscreen, without the browser address bar.

Installation is optional. The app works fine without it.

Distribution channels

Email (most effective)

Include the link or QR code in every attendee-facing email:

  • Registration confirmation: "Your event app is ready. [Open app]"
  • Pre-event reminder (3 to 7 days out): Include QR code image
  • Day-before reminder: "Open the app to see what's happening tomorrow"
  • Day-of reminder: "The app is your guide for today. [Open app]"

Plain text links work in any email client. QR codes in email require attendees to open the email on a desktop and scan with their phone, or use a QR code reader app. Both are worth including.

Event website

Add the QR code to your event website. Place it on the homepage and the schedule page. Include a short line: "Download the event app. Scan to open on your phone."

SVG format scales without pixelation at any size.

Printed materials

QR codes on badges, lanyards, signage, programs, and venue posters work well.

Minimum print size for reliable scanning: 1.5 by 1.5 inches (3.8 by 3.8 centimeters). Test by printing a proof and scanning it yourself before your print run.

On-screen at the venue

Display the QR code on your main stage screens during breaks and before the opening session. Pair it with "Open the event app on your phone" on screen.

Social media

Share the direct link in your pre-event social posts. "The event app is live. [Link]"

Best practices

Lead with the benefit, not the action. Instead of "Download the app," say "Get the full schedule, speaker bios, and networking all in one place."

Make it hard to miss. Put the link or QR code in the first screen of every email, not buried at the bottom.

Test before you send. Scan your own QR code on your phone to confirm it opens correctly. Tap your own link to confirm it loads.

Include the link as plain text. QR codes are convenient, but some attendees prefer typing or copying a URL. Both the link and the QR code should appear in any communication where you're sharing the app.

Set expectations. Let attendees know there's no download required. "No app store needed" removes a common hesitation.

Tracking opens

The Analytics section of your event dashboard shows app opens, unique visitors, and session by session engagement. Use this to see which distribution channels drove the most traffic.

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